![]() These short, music-based videos are often shared on social media platforms like Instagram and Twitter. TikTok is an app that enables users to make and share mobile videos. What is TikTok, and what does it do for the music industry? By doing so, they can make the most of this powerful music platform and increase their chances of achieving their music industry goals. In order to do this effectively, record labels need to have an understanding of TikTok and its capabilities. This information is used to make changes to marketing strategies and release schedules in order to improve their chances of success.įor example, record labels may use VoxFeed and TikTok Analytics to see which songs are being liked and shared the most, and make changes to their release schedule accordingly. How record labels track performance on TikTokĪs the popularity of TikTok continues to grow, so too does the power of record labels when it comes to tracking performance. By using TikTok, you can reach more people faster and translate your music campaign into real life action! Additionally, TikTok is fast, easy, and affordable to use – perfect for short music campaigns that need high engagement. Non-influencer accounts are typically more interested in the music than the marketing, so you can focus on creating great content instead of selling ads. By working with non-influencers, you can get your music out to a wider audience and build stronger relationships with your fans. Music has always been a powerful tool for social change, and TikTok is no exception. Working with non-influencer accounts on song campaigns The key is to hire the right micro influencers for the job, and research their past work to make sure you’re getting the most out of your campaign. VoxFeed gives you the tools to all of that. Additionally, make sure to research the influencer’s past work and see if their music campaigns have been successful. By targeting the right channels and demographics, you can ensure success in your music marketing endeavors.įor example, if you’re looking for music influencers who are active on social media platforms like Instagram and Twitter, be sure to check the ‘ followers ‘ and ‘ following ‘ counts of the influencers you’re considering. These social media stars are typically motivated and have a dedication to their work that makes them perfect for music marketing campaigns. But how do you do that when your music is popular among a niche group? That’s where micro influencers come in. Music marketing is all about reaching a wide audience. Hiring micro influencers for song campaigns ![]() So, what are the best strategies to approach TikTok in the music industry?
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